Why Are Your Customers Hanging Out At Your Competitors Web Site?

The answer to this questions lies in the Marketing 101

textbooks...... You must first do your market research

before you spend your first penny on advertising or you will

lose your shirt.

Step one in any business plan must include market research,

for without it, your business will fail. Too many start up

Internet businesses have jumped online without the benefit

of the advantages they would gain as a result of doing

market research.

2 Essential Elements of Your Market Research Must Include:

*Knowing who your customer is...this will help you to target your

advertising message.

*Knowing who your competitors are....this will help you to obtain

a larger market share.

Internet Marketers have a great advantage over brick &

mortar businesses, in that they can easily access the

information they need for market research through the

search engines.

Keywords and keyword phrases entered into your Internet

browser will bring onto your desktop every piece of

information you will need to market your product and service

effectively on the Internet and gain a larger market share.

Here's the steps to "market researching" your customers and

competitors:

Step 1.... Define Your Customer's Profile

Do not make the assumption that your target audience is

larger than it really is, this will cost you sales...

because you will attract visitors who are not buyers.

Tailor your customers profile to fit your ideal buyers,

not "tire kickers" and "freebie addicts"(if freebies

are geared towards your product, that's okay).

Create a thumbnail sketch for each segment of your

target audience. There is probably more than one type

of customer for your product or service, don't leave any

one out.

Make a list of what your customers want, what they

need, what they can afford to buy, what their sense

of urgency is, and what their concerns are.

Write a benefit that your product or service offers for

each item on this list.

Now you have the ammunition you need for the next step.

Step 2.... Choose Keywords and Keyword phrases

Make a list of all the keyword and keyword phrases that

your customers would use if they wanted to find your

product or service on the Internet.

With the help of the Goto.com keyword suggestion list and

JimTools' Keyword Research Tool, you can come up with

100's of keywords you may not have thought of otherwise.

Take your time with this. Put yourself in the shoes of

your customer... the longer your list of keywords, and

keyword phrases, the greater your chances of gaining a

larger market share.

Enter your keywords and keyword phrases into the major

search engines, and bookmark all the web sites that turn

up as a result of your searches. Now you know who all

your competitors are, and where your customers are

hanging out.

Step 3... Analyse your Competition

Naturally it makes sense to take a closer look at the

web sites you bookmarked that have ranked the highest

in the search engines, as they will be your biggest

competitors. For example, the web sites ranked in the top

10-30 in any of the search engines are more than likely

drawing larger market shares.

Determine why.....

Take a look at each web sites meta tags in the view

source function in your browser. You can view the source

code of any open web site in your browser by selecting

"Source" in the "View" function of Internet Explorer or

"Page Source" in the "View" function of Netscape.

Examine the keywords, description, and title that your

competitor is using in their meta tags and see how your

own meta tags compare (you do use meta tags don't you??).

Do you need to fine tune your meta tags in order to

increase your chances of ranking higher with the

search engines, then do so. This activity alone will

bring your more targeted traffic.

How does your web sites sales copy compare to your

competitors. Chances are that your larger competitors are

using benefit rich sales copy. Fine tune your web site

sales copy to address how your product or service will be

about helping your customer get what they want and need.

How about the design of your competitors web site? You

can learn more about what is more attractive and

compelling to your customer by comparing your web design

to that of your competitors. For example... is your web

site easy to navigate? Do you have a consistent focus on

one or two products/services? Do you have a web site

that is cluttered with gyrating banners for unrelated

products/services?

Does your competitors web site offer more online payment

options than you do? Are they easier to use? Do they

send an automatic thank you with each order?

What about customer service? Does your competitor follow

up with their customers to determine their level of

satisfaction? Do they offer real time online customer

support?



What about price? Where is your pricing compared to your

competitor?

How about added value? Does your competitor offer more to

the customer with the purchase of their product/service?

For example, a guarantee, a bonus, or a trial version.

How much advertising does your competitor do and where?

To find this out, simply search the Internet using your

competitors web site name, or product name to find out

where else they are linked to.

***Keep in mind the above suggestions do not suggest or

encourage copying any web site, web site copy, or HTML code

from your competitor's web site. There are copyright laws

that protect us all from this kind of activity. You can use

the information obtained from your Internet searches for

ideas on how to improve your own web site only.



This is no different from how the bricks & mortar businesses

gather their market research information about their

competitors when they send employees out to "Shop" their

competitors stores and buy their services and products....

the glaring difference is that Internet Marketers can gather

all the information they need from a larger number of

competitors in a fraction of the time it would take the

offline business to do so.

History Auto Racing

History Auto Racing


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Sports car racing is a form of circuit auto racing with automobiles that have two seats and enclosed wheels. They may be purpose-built or related to road-going sports cars.

A kind of hybrid between the purism of open-wheelers and the familiarity of touring car racing, this style of racing is often associated with the annual Le Mans 24 Hours endurance race. First run in 1923, it is one of the oldest motor races still in existence. Other classic but now defunct sports car races include the Italian classics, the Targa Florio (1906 - 1977) and Mille Miglia (1927-1957), and the Mexican Carrera Panamericana. Most top class sports car races emphasise endurance (races are typically anywhere from 2.5 to 24 hours in length), reliability and strategy over pure speed. Longer races usually involve complex pit strategy and regular driver changes—sports car racing is seen more as a team sport than a gladiatorial individual sport, and team managers like John Wyer, Tom Walkinshaw, driver-turned-constructor Henri Pescarolo, Peter Sauber and Reinhold Joest have become almost as famous as many of their drivers.

The prestige of Porsche, BMW, Ferrari, Lotus, Maserati, Alfa Romeo, Lancia, Mercedes-Benz, Jaguar, and Aston Martin derives in part from success in sports car racing and the World Sportscar Championship. Road cars sold by these manufacturers have in many cases been very similar to the cars that were raced, both in engineering and styling. It is this close association with the 'exotic' nature of the cars that serves as a useful distinction between sports car racing and touring cars.

The 12 Hours of Sebring, 24 Hours of Daytona, and 24 Hours of Le Mans were once widely considered to be the trifecta of sports car racing; driver Ken Miles would have been the only driver to win all three in the same year, but an error in the team orders of the Ford GT40 team at Le Mans in 1966 took the win from him, although he finished first.

Source : Wikipedia

Diseases of children born

Diseases of children born


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The mother's eyes on her, and every time, each note draws the attention of the mother is without a doubt, a note must be stopped then the doctor and here is a provision to the pediatrician, and now let's mother, show you some important points in regards to your child's health that are most precious to exist.



First: Jaundice



Appear yellow in the natural child of the third day after birth and be in the white of the eye and skin color may be generally inclined to yellow, not green, not accompanied by any serious symptoms such as inability to breast-or the lack of activity in daily routine of the child in terms of his movement or sleep, either Yellow sick child begins in most cases since the first day of delivery and the rate is high, and color is sometimes inclined to orange, and due to the increase in broken blood or green, it would be caused by a blockage in one of the bile ducts, accompanied by both lack of activity in newborn and Arzaath.



Breastfeeding is prolong the period of the yellow natural child for a period of more than a month, but this is not cause for concern as long as proven analysis that yellow benign and not the type of harmful, and can be the mother in this case pieces of breastfeeding if it wanted three days and the use of formula and then return to breastfeeding after that.



Second: Navel:



The baby's umbilical cord is the link between him and the mother inside the uterus for the duration of pregnancy and is considered the navel easy place for microbes to live if they are not cared for properly in the early hours of the birth and be done by adding alcohol diluted to the navel (Lye secret) twice more per day for five days.



Down remnants of the umbilical cord is often on the tenth day or atheist ten after birth, but what if this does not happen? What if the late fall?

The delay in the fall of the remnants of the umbilical cord is to be taken into account, and the required analysis to find out why, in some cases be due to an imbalance in the work of white blood cells and known as (leuco penia) is that is delaying the fall of the navel for a period of up to a month or over, but the disease is accompanied by other things such as: frequency of chest infections or the common intestinal When the infected child, a rash Aujrrarij without pus on the child's body, and with respect Balsrp There is another matter that must be said to you, dear Mother:

Is that sometimes there is such thing as a prominent small piece of meat from the navel after the fall of the remains of the umbilical cord, in this case must be done on the abdomen-ray television as the bulge is often the remnants of a channel (Urachus) that have not entertained during the period of the end of pregnancy, are consulted doctor's surgery of children in that matter.



III: High temperature:



The best place to measure the temperature of the newborn, is the anus, it is the temperature, then, is Drahp real heat of the body of a child, knowing that if we take the temperature under the armpit, you must add half a degree to reach the real degree of the body. And temperature generally ranging between 36.5 to 37.5 degrees Celsius and is a reading below that or higher, call your doctor online.

And is the first three months of the life of a child are a critical period, and where any rise in temperature must for admission to hospital, even if it notes the mother of any signs of harm to the child, where it is enough high temperature for the diagnosis of serious diseases such as meningitis or blood poisoning or other critical situations.



And the hospital receiving the child at the time all the necessary analysis to detect the disease causes high temperature, such as blood tests overall, and kidney and liver functions, farmer, blood, urine and cerebrospinal fluid, and those opposed by most of the fathers and mothers, and in this area we would like to note for the importance of taking small amount of cerebrospinal fluid studies Mkroskubia and chemically grown and to detect the presence of any bacteria or viruses causing meningitis and mention here that the process of taking CSF safe where the needle placed in the vacant space of the nerves.



And with respect to the heat, I would say that every mother not to have to use an antibiotic when any rise in temperature, where it is not a panacea for all high, and because the antibiotic kills bacteria and does not have any effectiveness against viruses or fungi, which can be to be causing the high temperature of the child in this case causes the antibiotic to reduce the immunity of the child and not cure it, and therefore should not rush to give the child any type of antibiotics without the permission of the competent doctor.



IV: Diarrhoea:



In this regard we need to remind the mother that the child was breast-fed, which can have a bowel movement 1-7 times a day from a variety of ways different from the form of cohesive feces to pieces, or in the form of ointment, and all these forms be within the normal stool of a newborn child is not considered diarrhea at all, The child who depends Arzaath the dairy industry, he is also a prisoner of the colic and constipation in some cases, be faeces more coherent than the one who nursed dreams of normal, diarrhea in its definition is: change in the strength or the number of times a stool child used them, in the event no change in the mother should have consulted the doctor, the mother can get started is to give her child the right amount of oral rehydration, or what is known as feeders (Pedialyte) or (ORS), a solution transparent taste salty, compensate for the lost child in the incidence of diarrhea and is a solution to address drought, this is the oldest at the same time the latest treatment for diarrhea in gastroenteritis, as it would not compensate for the loss of the child in this solution could be to small to enter in a spiral of drought and the consequent lack of body fluids, and the failure of the functions of the brain and and heart failure in the work of the College and the rest of the organs of the body, and some are mothers to prevent the child from eating or drinking during the period of vomiting, which will accelerate the emergence of drought, Nz Car mother that it must encourage the child's eating and drinking various juices and water, even if vomiting, and that to reach by the physician.



Fifth: immunizations:



The fortifications of the most important scientific inventions in addition to human health, especially a newborn child, as they provide him with immunity against many microbes and dangerous diseases that can affect their lives and destiny.

Take care, dear mother to vaccinate every child immunizations recorded in the Health Ministry, a total of a vaccine for hepatitis B, polio, vaccine cPDT, Imovilis influenza B, vaccinated against tuberculosis, vaccine meningitis quadrilateral.



My dear mother, that your eagerness at the follow-up your child down and identify your feedback and periodic visit to the doctor, is the best way to detect any ill health and in your hand from the outset by the first treatment.



With my sincere wishes for good health for you and your child.

How to shower your kindness in the right way

How to shower your kindness in the right way


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When you start



Shower, you must make sure of the availability of the vessel, which will be



Washing the Son, and a piece of cloth or mats for the parking



The child inside a container shower, and a device for measuring the degree of



Heat, and Mnschwtin, and a small jug or cup, and shampoo



Children, and children powder powder, and cotton wool, and towel



Clean, boiled water cooler.



After preparation of all required needs to be a mother to make sure



That all of these widgets available and the place is very close to them,



So as not to have to do it from where to bring any of them, because they



Will not be able to leave her baby and keep away from him, a child



Can drown in a small amount of water Jeddah.





Then the mother to fill a pot with clean water lukewarm shower,



In the case of the use of hot water and cold separately,



Must be put cold water first and then gradually add the hot,



To reach the required temperature.



Water after preparing the mother must make sure that the temperature



Water, reasonable, and the appropriate grade is 29 degrees Celsius,



In the absence Last thermometer mother could estimate



The right temperature by dipping Kuaha into the water,



If the appropriate temperature can put her son into the water.



And the mother to remember that do not use her hand to measure the degree of



Temperature, what would be appropriate and possible hand fingers have



Very hot for a child, then undress garment



The child, and leave wearing Votth and then in one of the child



Almnschwtin.



Then the mother washing baby's face and eyes by using



Cotton wool and cooled boiled water, without using any



Type of soap and a washing of the face of the mid-face



To the outside.



Then the mother carrying the child and place it in a pot with showers



Make sure that the baby's head and back in the safe, then



Washing the head with soap and water with caution and then be used



Jug to clean the head of the soap with the attention that does not reach



Soap for the child's face or eyes because it Sizaajh.



After completion of washing the head, the mother leaves the child



Towel, and then remove the towel, which is worn.



Then the mother of the child carefully lowered on the water with the use of



Arm to protect the back and head, and the other hand to ejaculation in



Water, and be aware of soap, which can cause



Slopes of the child.



Mother begins to wash the body with soap and water ad hoc



With a focus on places with folds of skin



Especially at the neck, because it is a convenient place to live



Causes of disease, and there is no need to use any



Sponge to wash the child's body, but by the mother's inadequate.



The mother left her child to enjoy playing



Kicking in the water and spray, to keep classified



A nearby dry them to remove any spots of water



Which may reach the face and eyes, and preferably



Her mother spoke for the duration of bathing in order to feel

The boy reassured.



After the child is taken out of the jar, and roll



A towel, preferably warm, and be sure to



Drying of all folds in the skin of the child, then



Is the use of baby powder is then dress the child.