SlideShare is a social media site – one of the many but also one of the best. However, unlike Twitter or Facebook, you don't share (only) messages - you share presentations instead. Presentations have been used for business and personal needs for decades and they are a popular way to express yourself visually.
On SlideShare you can upload your presentation and if it gets popular, it can be viewed by millions of people. If you know how to make the presentation, you can not only get traffic to your site, but you can also improve your rankings with Google, expand your followship on sites such as Twitter, Facebook, LinkedIn,Pinterest, etc., attract more subscribers to your newsletter, or boost your brand/reputation online.
If used properly, SlideShare can really do a great job. Here are some tips how to make the most of SlideShare.
How to Make the Most of SlideShare
The rules for becoming popular on SlideShare are not that difficult to understand, though they certainly require lots of effort from you. Here is what you should and shouldn't do, if you want to harness the potential of SlideShare.
1 Upload Only Quality Presentations
The most important rule for success on SlideShare is that your presentations must be of the highest quality only – no exceptions here. This applies not only to content but also to design, so if you feel you lack the skills to create a rocking presentation, you'd better hire somebody else to do it for you, than upload presentations with poor quality.
As for content, usually the most popular presentations are either something sensational, or something incredibly useful, or something that plays with readers' emotions. Still, if your presentation falls in one of these three groups, this isn't a guarantee it will become popular.
When you prepare your presentation, you might want to make it a bit more sensational by exaggeration. Needless to say, this is a very wrong approach and it can turn against you. Your presentations need to be honest and true - don't exaggerate, don't overhype because this will only make users distrust you.
As for the form of the presentation, it is best to save it as PDF rather than .PPS because with so many devices you never know how a .PPS will look like. PDF looks always the same, so stick with it.